As most of us pursue our business interests online, a clean professional website design goes a long way to being successful. However, the best website design can mean little if you don’t have traffic visiting your website. Traffic alone won’t do it but traffic that is interested enough in your business to purchase your goods and services. We’ve spent a great deal of time in the past writing about professional website design and search engine optimization, SEO for short, so now we will cover using social sites in a different way to drive traffic to your website. Once that traffic has visited your site, the key is for your professional web design to keep them interested enough in your company to spend time on your website to learn about your business and then sign up for your newsletter so that you can target them with messages to remind them that you can be a key resource to fill their needs.
I need to insert a warning message here – this article will include the “boring” nuts and bolt that some consultants charge hundreds of dollars for in seminars and e-books. You might find the nuts and bolts information boring but it will potentially save that money since we will provide the information for free while increasing revenues from new customers visiting your website. You’ve been warned about boring information but hopefully boring will be profitable for you to turn your professional website design into new customers and revenues.
Recently, our business www.nvhost.com has been experimenting with Twitter to help build a customer’s exposure to new customers and building their customer or potential customer email list. While it seems like 90% of communication on Twitter is useless drivel about going to the movies, life being boring, or whatever nonsense that is going on, we still find value in targeting Twitter users. However, Twitter users follow others which provide opportunities to serve interesting content to them and begin to build a relationship with your business.
Twitter is an open source social site that allows people to see the followers of various topics and businesses. For instance, if your business interest is sports, you can follow ESPN and target the followers of ESPN by following them since they are available to everyone on the site. In our experience, we’ve found following the followers (I know it sounds Dilbert like), that about 20% of them will follow you back. Getting people to follow you normally means that they click through to your website to find our more information on who has decided to follow them (Twitter accounts receive an email when someone follows them) which means this process is search engine optimization on steroids since the goal of SEO is to get visitors to your website that are interested in your business focus. This means that you will begin to develop Twitter followers who have an interest in your business topic so that you can begin to develop them as customers with your professional web site design. In about a month’s time, we’ve been able to build nearly 1,000 followers for this customer that she can now communicate with whenever she likes.
The process to “follow followers” can be time consuming and tedious if done manually. The best solution is to purchase software that will automate this process for you. There are several product offerings in this area that seem useful but we don’t make any specific recommendations since the purpose of this article isn’t advertising. Be aware, your Twitter account will be frozen if you have too much activity which usually means following about 500 people per day. You will also need to “unfollow” Twitter accounts that haven’t followed you back and that is where software is especially helpful – Twitter will only let you follow 2,000 people without having 2,000 followers so this software tool is very important. Another suggestion is to create a new email account for Twitter activity as you will be overwhelmed with messages if you don’t.
Next month, we will discuss how to communicate with Twitter users and how to maximize the 140 characters that you have to work with. If you’ve found this information useful or want to find out more about Twitter, please continue to visit this website as we consistently post our knowledge here. If you have any questions or have a need for web design, search engine optimization, web hosting, or custom programming, please visit us at www.nvhost.com or call us at 866-469-4678.
Tags: customer marketing, email marketing, professional email marketing