In the search engine wars, Microsoft has been nowhere to be found when it comes to market share. In fact, they nearly spent over $40 billion to buy Yahoo which is a distant competitor to Google which owns about a 75% market share of searches. Why? The search business is very profitable for the companies in the industry and for the companies, hopefully like yours, that show up on the first page of search results because that is where the customer decides who wins and who loses in the battle for their business dollars. In the latest battle for search engine market share, Microsoft has launched a new search engine called Bing and everyone is reviewing the information.