Now that we’ve introduced the concept of seo, short for search engine optimization, we can discuss some of the most powerful places to make links show up. Every internet company has a list of key words that have the most impact on driving traffic to their websites and increasing profits. Search engine optimization means that a company targets those key words with links and copy that will be picked up by search engines, and thus potential customers, when customers use search engines to find out sources for their topic of interest.